A website is one of the most basic marketing devices which all law firms should have. It need not be flashy or expensive, but it should do your firm justice and provide prospective clients with accurate and relevant information, to help them decide whether to instruct your firm. Nowadays, you can create a website using tools such as Wix or WordPress without spending much time or money. Amazingly, hundreds of firms do not have a website at all. But just having a site is not enough; it needs to say the right things about your firm, or you could end up being listed on Roll On Friday’s list of bonkers law firm websites.
At HSL, we provide our clients a bespoke web copywriting service, complementing our newsletter and blog-writing service. This month, our team was engaged by an established general practice firm based in the Midlands, who had recently left a well-known brand and needed to create a new website. The firm set a very short timeframe for fact-finding and writing the copy for the new site, related to the opening of a new office. They required copy for all of their different practice areas, and a profile page for each fee earner. Our team delivered punchy, SEO-driven content which exceeded the expectations of the client and was delivered ahead of schedule.
The key to producing effective website copy is ensuring the writers understand the culture of the firm, its goals, and what key message it would like current and prospective clients to come away with. When we are engaged to produce web copy, we take the time to get under the firm’s skin, so that we can write in your stead, and in your name. Hiring external writers means that your fee earners can spend more time on productive work, and gives you the peace of mind that your website could help generate new clients, not send them elsewhere.
For more information about how HSL’s copywriting and newsletter services could improve your marketing efforts, contact Gary Yantin on gary.yantin@highstreetlawyer.com.
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