Read most LinkedIn discussions about law firm marketing and the majority of the people involved in the discussion are marketing consultants. They may have been lawyers once too but switched from the practice of law to dispensing marketing advice to law firms. If small law firms followed all of the advice given out by marketing consultants, there would be little time left for the practice of law.
Our HSL member firms benefited this week from the marketing strategy and insights of our Featured Firm. Gillian Huthart, principal of Hutharts Law Firm of Gateshead not only told us what she had tried that worked but also what she had tried that didn't work. Gillian proved that she is not closed to trying new ideas to bring work into her firm, but that she has an acute awareness of when a strategy has not worked and it is time to move on.
One of the themes of Gillian's marketing efforts is availability. If you want people to use your law firm you have to be there for them, whether that is attending networking events at unsocial hours, opening outside of office hours so that working clients (most of them) can see you or using any spare time to call your clients and contacts to find out how their business is going and remind them that you and your business still exists.
Gillian Huthart's insights elicited one of the longest discussion threads we have seen on HSL Workshare but you'll have to sign up (for FREE) to see it in detail. It was described by one user as "the thread of the week".
Gillian extended her marketing strategy later in the week to discuss the benefits of pro bono work. Aside from the obligation some lawyers feel to give back to the community and the inherent feel good factor of helping others, Gillian revealed that her pro bono efforts of helping set up charities and guide them though legal issues has led to lucrative commercial work as a result.
A real example of getting back more than you put in. Exemplified further by the positive comments, new followers and even a work referral that Hutharts gained in the week that they were our featured firm.
Based in Gateshead but acting for clients from across the North east and further afield, Gillian and her team of freelance lawyers looking for a better work life balance, deal with all commercial, corporate, property, IP and IT legal issues.
Connect with Gillian and other like minded law firms at HSL Workshare. Or join us on 12 March in Central London for the HSL Strategy Day
Our HSL member firms benefited this week from the marketing strategy and insights of our Featured Firm. Gillian Huthart, principal of Hutharts Law Firm of Gateshead not only told us what she had tried that worked but also what she had tried that didn't work. Gillian proved that she is not closed to trying new ideas to bring work into her firm, but that she has an acute awareness of when a strategy has not worked and it is time to move on.
One of the themes of Gillian's marketing efforts is availability. If you want people to use your law firm you have to be there for them, whether that is attending networking events at unsocial hours, opening outside of office hours so that working clients (most of them) can see you or using any spare time to call your clients and contacts to find out how their business is going and remind them that you and your business still exists.
Gillian Huthart's insights elicited one of the longest discussion threads we have seen on HSL Workshare but you'll have to sign up (for FREE) to see it in detail. It was described by one user as "the thread of the week".
Gillian extended her marketing strategy later in the week to discuss the benefits of pro bono work. Aside from the obligation some lawyers feel to give back to the community and the inherent feel good factor of helping others, Gillian revealed that her pro bono efforts of helping set up charities and guide them though legal issues has led to lucrative commercial work as a result.
A real example of getting back more than you put in. Exemplified further by the positive comments, new followers and even a work referral that Hutharts gained in the week that they were our featured firm.
Based in Gateshead but acting for clients from across the North east and further afield, Gillian and her team of freelance lawyers looking for a better work life balance, deal with all commercial, corporate, property, IP and IT legal issues.
Connect with Gillian and other like minded law firms at HSL Workshare. Or join us on 12 March in Central London for the HSL Strategy Day
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